Sleep Cycle launches cost-efficiency measures for increased profitability and continued growth
15 May, 2023, Göteborg – Sleep Cycle (ticker: Sleep), market leader within sleep tracking, intends to launch several measures to increase efficiency and adjust the operation to current uncertain market climate. The cost efficiency program is to affect about ten positions, decreased investments in non-core activities and reduced marketing spending. Total savings are estimated to ca SEK 25m on full-year basis. The changes are expected to be fully implemented by the fourth quarter 2023. The impact on subscription growth is expected to be limited.To ensure a sustainable and high operating