Online Businesses Using Diverse Payment Options to Engage Customers
With customer expectations rapidly evolving, offering faster, simpler, and more seamless payment solutions can be a game changer in e-commerce. Customers who encounter flawless checkouts will likely be more loyal.Besides helping buyers complete their purchases, multiple payment options help reduce the chances of cart abandonment. A BigCommerce survey showed that 67% of millennials and 56% of Gen X prefer online shopping, so diversifying payment methods can be a significant competitive edge. Appeal to a Broader Demographic Reportedly, up to 9% of buyers will abandon those business