Viaplay increases ambition for UK streaming offering by adding live sports
· Viaplay secures long-term exclusive UK rights to IIHF ice hockey and more · Viaplay to develop a broad offering in the UK over time that combines live sports with premium original Nordic content and more · Viaplay to show sports in 11 European markets Viaplay will include live sports in its UK content line-up, starting from its launch in the country in the second half of 2022, and will increase its ambition for the UK market. The company will initially focus on sports with an established Nordic connection and has secured long-term exclusive UK rights to IIHF ice hockey, ISU