CHIMI Eyewear disrupts the market – launches optical glasses and welcomes eEquity as a new partner to support its growth and international expansion
CHIMI has grown into the go-to brand for trendy sunglasses in the Nordics. The company now enters into a partnership with eEquity, to accelerate growth and global expansion. Founded in 2016 by Daniel Djurdjevic and Charlie Lindström, CHIMI is an independent eyewear brand, aiming to explore the emerging intersection between luxury fashion and technical performance, at a high value-for-money. As a “new luxury” brand, CHIMI seeks to offer a luxurious customer experience through quality, visual identity, packaging and presentation. Building on its attractive offering, CHIMI has gained a strong