Fazer survey: The male image is changing – the Oululainen Reissumies wants to bridge the gap between generations
Men of younger generations are more likely to feel that the male image has developed in a positive direction compared to men of older generations. They are also more likely to think that men now have more freedom to be themselves compared to older men. Although they have different views, men of different ages value the same characteristics associated with men. The results are from a recent survey* conducted by Fazer Bakery Finland.The gap between generations is reflected in the survey results, which show that one in three (30%) men under the age of 30 fully agree that men today have more
