Travellers’ private imports of brewery beverages at an all-time high – domestic sales stable
Domestic sales of brewery beverages remained almost unchanged in 2016. Sales of beer, cider and long drinks fell by a total of 1.6 million litres, or 0.3 per cent. Lifting restrictions on store opening hours did not boost sales of alcoholic beverages. Sales of soft drinks and mineral waters rose by a total of 3.6 million litres, or 1.2 per cent. Water sales growth pushed total sales into the black. These figures are based on sales statistics compiled by the members of the Federation of the Brewing and Soft Drinks Industry: Captol Invest, Hartwall, Olvi, Red Bull, Saimaan Juomatehdas and