The clash continues for streaming market share – with consumers considering cancelling subscriptions and potential price increases threatening churn rates, the key players must prove their value
Simon-Kucher’s recent Global Streaming Study reveals that Australian streamers perceive relevant differences in overall platform performance, and that there is appetite for new offerings · ~15-40 percent (dependent on provider) of Australian subscribers are considering cancelling streaming subscriptions within the next year, even before considering price increases · Around 45 percent of subscribers would consider cancelling if prices increased by 20 percent · Most subscribers expect streaming prices to rise next year, particularly for Disney+ (68 percent expect a price increase)