Betsson acquires majority of shares in B2B sportsbook business
Betsson AB (publ) has through a subsidiary acquired 80 percent of the shares in KickerTech Malta Limited from TG Holdings Limited. KickerTech owns a business-to-business (B2B) sportsbook operation. The acquisition will support Betsson’s B2B growth strategy by expanding its client base and providing additional scalable technology as well as strengthening the existing sportsbook with advanced trading and modeling tools and added sportsbook features for players. KickerTech has a team of 50 professionals building advanced odds models, trading technology and sportsbook features. The team is