Mytaste Group signs new exclusive agreement with Expressen
The expanded collaboration with Expressen means that Mytaste Group now handles Expressen's services in the field of personal finance, discount offers and odds/ gaming. MyTaste AB (publ) (Mytaste Group) has today signed an exclusive agreement with Swedish media house Expressen to become the sole provider of services regarding performance-based marketing for the newspaper's comparative service at spel.expressen.se. The agreement entails an extension of an existing collaboration and includes that Mytaste Group provides technology in comparison for odds and gaming. Since 2017, Mytaste