KappAhl launches "Click & Collect" and "Shop Online in Store"
At the turn of the month, KappAhl took the next big step on its journey to digitisation, launching Click&Collect and Shop Online in Store. “Every way of shopping at KappAhl should be integrated. Online and physical stores aren’t different channels; they’re two parts of the same KappAhl. The customer chooses, we deliver. Because there is always stock online, this means that items are never sold out in stores, either,” says Charlotte Katz, Head of Digital at KappAhl.KappAhl is now launching Click&Collect and Shop Online in Store on a wide scale. Sweden was first up in the rollout, soon