From September, ICA stores can order Veg of Lund’s plant-based drink DUG
More grocery stores will be able to offer DUG from the end of September.“It is gratifying that we see interest from large Swedish retail chains. Sweden is our home market and we intend to strengthen our organization in order to take a leading position among the largest products of plant-based beverages. There is solid work behind the launch, and I am very happy to soon be able to offer super durable DUG Original and DUG Barista for all ICA customers around the country”, says Cecilia Lindwall, CEO of Veg of Lund. “Sales in the stores that brought in DUG at the start of the launch show