Fazer Leipurit switches to new flour – products stay fresh for longer at home
Fazer Leipurit continues to tackle food loss and has started using new strong Finnish wheat flour, which keeps bread fresh longer. Breads baked with the new recipe are also made naturally with artisanal skill, without any additives. The goal is to not waste a crumb – neither in the shop nor at home. Artisan breads baked with the new wheat flour are now available in the shops.The popularity of bread has increased significantly in recent years. Above all, consumers value fresh bread made from Finnish ingredients. According to surveys, Finnish households create 24 kilos of food loss every year,