Seventeen ICA Maxi stores in Greater Stockholm are launching DUG, Veg of Lund’s new plant-based drink
Veg of Lund’s new plant-based potato-based drink, DUG®, is now available in the range of 17 ICA Maxi stores in the Greater Stockholm area, including Uppsala and the island of Gotland. The stores will be an important addition to the pioneers who have been selling DUG in Stockholm and Skåne since May. Veg of Lund’s sustainable alternative to animal milk and other plant-based drinks will now be exposed for around half a million customers, shopping in these ICA Maxi stores weekly.John Seaton, sales manager Sweden at Veg Of Lund, sees that consumers welcome DUG[®]:“The strong interest is not