Babak Peyami Joins Karo’s Corporate Management Team as new Head of Digital Commerce
Karo Healthcare announces changes to its Corporate Management Team. Robin List transitions to an advisory role and Babak Peyami is promoted to drive Karo’s digital commerce activities. Babak joined Karo in 2021 as part of the Sylphar acquisition and brings extensive digital expertise to our organization. Alongside Arash Peyami, Babak co-founded Nutravita, a digital-first brand that has become Karo's second-largest brand under their joint leadership. Arash will continue to play a vital role in driving the digital business together with Babak, ensuring the establishment of an optimal