UPM Raflatac reveals the power of labels to drive purchasing and influence tasting experience
(UPM Raflatac, Helsinki, 7 December 2023 at 13:00 EET) – UPM Raflatac, a global supplier of innovative and sustainable self-adhesive paper and film products, has released the findings of a new neuromarketing study. Results show the power of different label materials and finishes to shape consumer perceptions and drive purchasing. Focused on white wine labels, the research carried out in collaboration with partners in the packaging value chain, ARGEA , SenseCatch , Kurz , and Krämer Druck (