Finnair introduces next steps towards modern distribution
Finnair continues the journey towards enhanced retailing and introduces next steps towards a more dynamic, customer-centric selling through modern distribution channels. Starting early 2023, Finnair will gradually implement continuous pricing in modern distribution channels – through Finnair.com and Finnair mobile App as well as NDC-enabled channels for agent partners. Through continuous pricing, customers will not experience large price increases between booking classes as pricing is not tied to the 26 legacy price points. This results in more competitive pricing in modern channels