Electrolux Professional Products launches new brand identity
The Electrolux business area Professional Products today announced it is launching a new brand identity and logotype: Electrolux Professional.At the Host exhibition in Milan, Italy – the leading exhibition in the hospitality and catering industry – the company officially introduces a new Electrolux Professional brand identity and replaces the current logo. The new brand identity remains easy to recognize but clarifies the positioning of Electrolux Professional as a brand distinct from the Electrolux consumer brand. This creates an improved orientation for customers and demonstrates