Equativ Integrates NinaData’s Generative AI Audiences to Enhance Consumer Buying Intent Prediction
Equativ's Buyer Connect platform, together with NinaData's large language model (LLM) for predictive buying, shows advertisers exactly where to reach their audiences – in a 100% privacy-first environment.Finnish buying intent data platform, NinaData , has announced its integration with Equativ , the leading independent adtech platform. NinaData's advanced contextual targeting and buying intent capabilities are now available in Equativ’s Buyer Connect (EBC) digital ad curation platform – enabling media buyers to more effectively target their