Travel Trends 2024: Global Report Unveils a Polarized Market Shaped by Luxury and Spontaneity
Simon-Kucher’s study highlights soaring demand for personalized travel, Gen Z’s appetite for adventuring flexibly, and the rising expectation for sustainability[London, 2 July 2024] - In its latest Travel Trends report, Simon-Kucher reveals a nuanced picture of the travel landscape for 2024. The study, conducted with over 5,400 global respondents, underscores significant variations in travel budgets, preferences, and behaviors across different demographics. “The travel industry is experiencing significant changes, influenced by diverse traveler preferences and evolving economic