Anora strengthens its leading position in the Nordic glögg market with the acquisition of Blomberg Glögg from Orkla Denmark
Anora has reached an agreement to acquire the Blomberg glögg brand, along with its recipes and intellectual property rights, from Orkla Denmark as of today.Blomberg, the market leading glögg brand in Denmark with annual net sales of approximately 8 million DKK, is a strategic addition to Anora's impressive portfolio of alcoholic beverages. Blomberg complements Anora’s iconic premium glögg brand, Blossa, further cementing the company’s position as the leading producer and distributor of glöggs in the Nordics. “The acquisition of Blomberg strengthens our market position in Denmark and will