Viaplay sets US and Canada direct-to-consumer launch dates
· Viaplay app available in the US from 22 February and in Canada from 7 March · More than 1,500 hours of premium European content, including popular ‘Nordic Noir’ dramas, available at launch · North American launches take Viaplay’s direct-to-consumer footprint to 13 markets Viaplay Group will launch its Viaplay streaming service on a direct-to-consumer (D2C) basis in the US on 22 February and in Canada on 7 March. Viewers will be able to stream more than 1,500 hours of premium European content through the Viaplay app at launch, with at least one premiere to follow every week.