Klarna announces global campaign starring Paris Hilton, in collaboration with Hilton’s 11:11 Media
In Klarna’s multimedia campaign, the queen of Y2K coins a new catchphrase, ‘That’s Smoooth,’ in response to Klarna’s flexible payments and shopping app features New York, NY (February 7, 2023) – Klarna , the leading global bank, payments and shopping service, today announced the launch of its global multimedia campaign starring Y2K icon Paris Hilton, in collaboration with Hilton’s next-gen media company, 11:11 Media. The campaign features Paris in a series of films responding to Klarna’s flexible payments and shopping app features with her newest catchphrase, ‘That’
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