We Retain: How Trueplay Makes Industry Turnover at ICE 2023
ICE 2023 event gathers 35.000+ international participants and attendees. During the conference, casino operators, owners, and C-levels seek the best solutions to upgrade their businesses. But what Trueplay has to propose with its tokenized loyalty programs goes far beyond improving KPIs.Among the instant benefits of Trueplay to the casino platform are up to 5.2 times retention, higher 67.4% ARPPU, and 148% higher traffic ROI within six months of integration. But there’s something even more attractive about the idea of Trueplay. Alex Antsyferov, CBO at Trueplay: “