This year’s drink trends emphasise playfulness, healthiness and localness
How are hyperlocality, meaningfulness, optimisation of health benefits, concern for environmental and people's wellbeing, playfulness and unpredictability reflected in drinks? Altia’s fifth trend report explores megatrends and how they are present in 2021 drink trends.The trend report is an important product development tool for Altia and fosters innovations that look ahead to the next several years.Humaneness and honesty are growing forces that are turning people towards locality and hyperlocality. Hyperlocality focuses on a small area like a city district or neighbourhood. Consumers now