UPM participates in the Lux Helsinki light festival
(UPM, Helsinki, 03.01.2022 at 11.00 EET) – UPM and the UPM-Kymmene Cultural Foundation will participate in the Lux Helsinki light festival on 5–9 January, which will transform familiar buildings and spaces into unique works of urban art and illuminate the city during the darkest hours of the year. The exterior of UPM's headquarters will feature a 3D video projection by Soil Searchers Collective titled “Its Songs We Sing”, which also includes music. The artwork turns the public’s gaze to the basis of everything, the ground. It reminds us that there is a hidden biological world underground,