Fazer accelerates the growth of gluten-free bakery products in Finland
Fazer acquired the gluten-free Vuohelan bakery in Lahti last year and is constantly developing its gluten-free product family. The company has already brought a dozen gluten-free novelties to the market this year and will continue to invest in the production of gluten-free products. The market for gluten-free fresh bakery products in Finland has grown by 17% within this year [1)].Expanding to the gluten-free market is part of Fazer’s consumer-centric strategy. The integration of the Vuohelan bakery has gone well and it has become a natural part of Fazer’s bakery network. Fazer is the market