Veikkaus Given go Ahead as Official Rep of NHL Betting in Finland
Recent news around global gambling saw North America’s professional ice hockey league, the NHL, confirm details of a partnership with Finnish gambling brand Veikkaus. This link-up sees Veikkaus become the official sportsbook of the NHL in Finland. Under the details of the partnership, the Finnish gambling operator becomes the NHL’s official betting rep for the current season and also for the 2023/24 campaign.But what more should we know about this deal and who are Veikkaus?
Who are Veikkaus?
Although Veikkaus might be a familiar name to people in Finland, it is a brand that people