An investor consortium acquires Euroflorist
The investor consortium Euroflorist 2.0 AB have jointly acquired 100% of Euroflorist, a leading European e-commerce company for flower delivery. Behind Euroflorist 2.0 AB are Magnus Silfverberg, former CEO of Bisnode and Betsson, and Johan Tjärnberg, CEO of Trustly, and a consortium of co-investors including Richard Båge, Jakob Tolleryd, NEA Partners, Inbox Capital and Tagehus. The seller is the Swedish venture capital company Litorina. Euroflorist, founded in 1982, is a leading European e-commerce platform for flower delivery and add-on products where consumers can send high quality