iLOQ’s partnership with the NHL
Before the onset of the global pandemic, iLOQ signed a framework agreement with the National Hockey League (NHL). The first phase of the cooperation was to promote iLOQ and our products during the 2021 Stanley Cup playoff games broadcast in Europe. Prominent branding in broadcasts with the use of ‘virtual blue line’ advertising brought unprecedented visibility for iLOQ. As we now ease our way back to ‘normalilty’ after the pandemic, the second wave of the partnership can now be fulfilled. This is the promotion of iLOQ during the NHL Global Series games to be played in Finland