H & M Hennes & Mauritz AB Three-month report
First quarter (1 December 2021 – 28 February 2022) · The H&M group’s net sales in local currencies increased by 18 percent in the first quarter. Converted into SEK the group’s net sales increased by 23 percent to SEK 49,166 m (40,060). · Well-received collections led to a higher share of full-price sales and lower costs for markdowns. At the same time, sales and profits for the quarter were impacted by the negative effects of the pandemic in many of the group’s major markets. The result was also affected by increased growth-related initiatives, particularly within tech and the