Acquires majority ownership in newly launched game studio Playright Digital Entertainment LTD and expands focus towards "Hyper Casual” games
Qiiwi Games ("Qiiwi") has today entered into an agreement to acquire 63.75% of the shares in the UK-based studio Playright Digital Entertainment LTD ("Playright") (the "Transaction"). Playright focuses on the development of so-called “hyper casual” games, with a clear long-term strategy to also position themselves in the field of "hyper/hybrid casual", which means games with a deeper underlying engagement system than in current hyper casual games. Hyper casual games are today the globally dominant gaming genre in terms of the number of downloads in the mobile gaming industry and the