IAR Unveils an Updated Brand and Name Change to Support Strategic Mission
Today, IAR launches an updated brand with a new visual identity reflecting the company’s transformational journey and focus on empowering embedded engineering. At the same time, the name changes to IAR.Uppsala, Sweden; February 13, 2023 — IAR, the world leader in software and services for embedded development, is announcing today the launch of the updated brand, with a new logo and visual identity reflecting the company’s mission. Additionally, the brand name changes to IAR. The bold refresh of the brand means dropping the “Systems” naming element in favor of a rejuvenated form synonymous