MQ Holdings result for the first quarter lower than expected – the quarter ended with positive development in November
The weak development that we saw in the fourth quarter of 2017/2018 has continued in the start of the first quarter of 2018/2019. Sales for the first two months have not developed as expected in a very challenging market, while November has shown a positive trend. The sales of MQs own brands in the women's collection has continued to be weak in the beginning of the quarter, but have developed positively at the end of the quarter as the latest collections have been well received by the customers. Increased intensity in sales efforts has also contributed positively. MQ Holding AB