Germany Allows Firsts Healthcare Apps for Prescription: Sustainable Pricing Strategies Are Now Crucial for Companies
Eleven months after the German federal government passed the Digital Healthcare Act (DVG), two health apps are now officially available for prescription. While this creates many opportunities for the (digital) healthcare industry, it also introduces risk. Digital health experts Jan Bordon and Gabor Kiss from the global strategy and marketing consultancy Simon-Kucher & Partners explain what app providers should pay attention to, particularly with the upcoming price negotiations.Munich, October 15, 2020 – The first hurdle has been overcome: On October 5, the Digital Healthcare Act (DVG)