BJÖRN BORG THUNDERWEAR WITH SPACE MATERIAL TO PROTECT STEEL WORKERS
We’re creating underwear together with bleeding edge space designers and the Swedish Steel industry. Our goal? To provide steel workers with flame proof undies that can handle extreme heat and hard core environments like steel factories and space travel.The Swedish Steel Producer association: Jernkontoret came to us with an intimate problem. Their steel workers use cotton underwear while at work - underneath their protective clothing the heat could ignite the fabric. No matter the temperature, Björn Borg thinks all people have a right to feel safe and comfortable down under. Initiator of