Hand-Battered Perfection – Culver’s North Atlantic Cod Delights
Facebook Fans Can Hook Free Fish Sandwiches Beginning March 5
PRAIRIE DU SAC, Wis. – February 22, 2012 – Hand cut, hand battered and cooked-to-order, Culver’s North Atlantic Cod and limited-time-only Northwoods Walleye are the highlight of the menu this month.
“We serve the cod loin – the biggest, flakiest part of the fish – the filet mignon of cod, caught in the icy waters north of the Arctic Circle,” said Craig Culver, co-founder and CEO of Culver’s. “Great tasting fish has been a cornerstone of our menu since our first restaurant opened in Sauk City, Wisconsin in 1984. It’s the best fish sandwich in the business.”
Another guest-favorite, Northwoods Walleye, joins North Atlantic Cod starting February 20, just in time for Lent. Culver’s tender and crispy Northwoods Walleye is available for a limited time only to ensure sourcing is sustainable, responsible and safe.
“What makes our fish so special is the fact that we hand batter and bread each filet only after it’s ordered,” added Craig. “Preparing each fish to order ensures the highest quality taste experience for our guests. I wouldn’t think of doing it any other way.”
To celebrate the cooked-to-order Lent delicacies, Culver’s is giving Facebook fans the chance to win tasty savings through an interactive fishing game starting March 5. Go to http://www.facebook.com/culvers at the beginning of March to learn more.
Northwoods Walleye and North Atlantic Cod are available as Dinners with the choice of two sides, such as Culver’s own Cole Slaw and signature Crinkle Cut Fries, along with a warm dinner roll and family-recipe tartar sauce. Both are also available as sandwich Value Baskets with a side and a beverage.
To learn more about the North Atlantic Cod, view Culver’s new TV spot: http://www.culvers.com/media/commercials.aspx.
Contacts:
Paul Pitas, 608.644.2614, paulpitas@culvers.com
Amanda Broderick, 608.256.6357, abroderick@hiebing.com
About Culver’s:
Culver’s serves fresh food, always cooked to order, with genuine family values to each and every guest. Culver’s is an expanding franchise system with more than 445 independently owned and operated restaurants in 19 states. The restaurants’ award-winning customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality and freshness. Signature items include the ButterBurger®, made from fresh, never frozen U.S. beef and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit www.culvers.com, www.culvers.com/facebook, www.twitter.com/culvers or www.gplus.to/culvers.
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