Best July Ever for First Camp
First Camp, Scandinavia's largest camping chain, achieved its best-ever revenue performance in July. Moreover, July was the first month ever where total reported turnover exceeded half a billion SEK.July is the most important month for the Scandinavian camping industry. In July, First Camp reached a Group turnover of 516 million SEK, the highest ever. Even on a pro forma basis, meaning excluding the impact of acquisitions, revenues were higher than both July 2023 and the previous peak year of 2022. It is particularly gratifying to see that the growth from 2023 is mainly driven by more