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About Us

Mackmyra Swedish Whisky is the pioneer and innovator who started the Swedish whisky expedition 1999. The whisky is created with Swedish ingredients, with no additives, and by a climate friendly distillation technique. Mackmyra offers award-winning single malt whiskys, exciting whisky experiences and the opportunity to create your own whisky through a personal 30-liter cask.

Quotes

We produce our whisky today with the same spirit of discovery and experimental zeal we had when we started, although we now operate one of the world’s most modern distilleries – the Gravity Distillery which is 35 metres high - we use Swedish ingredients and do things our way. When running a company in the 21st century it’s vital to minimise your impact on the environment. We constantly strive to make Mackmyra whisky even more eco-friendly.
Magnus Dandanell, Managing Director Mackmyra Svedish Whisky
We may have started the history of Swedish whisky, but there now around 77 distilleries nationwide, with many of them taking on the daunting challenge of producing single malt. Our vision to be at the cutting edge and produce world-class, innovative eco-friendly malt whisky is the same as it was 20 years ago. Working alongside our fantastic employees, customers, shareholders, partners and suppliers, we’ve achieved success. We’re now taking the next step, and looking forward to the forthcoming 20 years.
Magnus Dandanell, Managing Director Mackmyra Svedish Whisky
This AI-generation can have an impact in different industries globally. I envision AI systems generating recipes for sweets, perfumes, beverages, and maybe even sneaker designs. Many of these have already been attempted, but large-scale adoption is still lagging behind. We are showing the way forward, and these new AI solutions can be used to generate products that retain the spirit, look and feel of the brands behind them, while at the same time being new and unique.
Microsoft
Algorithms don't have senses so we need another take on how to understand something so complex as whisky. Although lacking human expertise, we can teach machines to understand what elements previous recipes and products are made of and how they are perceived and ranked by customers and experts. With this as a raw data asset, we can leverage a combination of explorative algorithms to generate endless new recipes and products and then use a set of discriminative algorithms to understand which of them might be great, repeating until better recipes are not found. This requires a lot from the computation side, as we need millions of iterations while keeping track of what worked and what did not before reaching a solid guess of a good new whisky.
Jarno Kartela, Machine Learning Partner at Fourkind
We always strive to challenge the traditions in the very traditional whisky trade and that’s something we really do now when we develop a whisky with the help of AI. We see AI as a part of our digital development, it is really exciting to let AI be a complement to the craft of producing a high-quality whisky. For me as a Master Blender it is a great achievement to be able to say that I'm now also a mentor for the first ever created AI whisky in the world.
Angela D’Orazio from Mackmyra
Magnus Dandanell, Managing Director Mackmyra
It’s a great day for us, and tangible proof that we’re doing something right. It shows that our joy in exploration and our desire to experiment, combined with our eco-friendly approach to distilling Swedish whisky using Swedish ingredients is the way to go. I’m delighted and proud that Angela was recognised and inducted into the hall of fame by whisky industry’s most prestigious magazine for her skill, craftsmanship and extraordinary nose for bouquet, taste and collaboration. We couldn’t have hoped for a better start to our anniversary year, and we look forward to continuing the Swedish whisky odyssey we set out on 20 years ago.
Angela D’Orazio, Master Blender at Mackmyra
I’m dazed, delighted and honoured to receive this prestigious distinction of induction into the Whisky Magazine Hall of Fame.
Calvados is a delicate and fruity spirit. When discovering appleblom, I was very impressed by the delicate marriage between the pear and citrus notes of the whisky with the apple and oxydative flavors given by our casks. The result is a very expressive and elegant whisky which will be just perfect at spring time. Since we have a very long aging for our calvados we hardly get the oppertunity to use them for a second fill, therefore I was happy to see the result of this innovative aging using one of the very few casks we ship from our cellar.
Guillaume Drouin, General Manager Christian Drouin
The choice of calvados producer was easy. Christian Drouin creates absolutely fantastic calvados in all respects, with genuine craftsmanship in every product since 1965, he has challenged French traditions in this area, and is therefore the perfect match for Mackmyra’s approach and our enjoyment of experimenting. The light apple tones from our whisky, in combination with the more mature apple flavours from the calvados, give Äppelblom a generous cask character with a fine spicy balance.
Angela D’Orazio, Master Blender at Mackmyra
It’s going to be fascinating to follow progress in the UK now that we’ve finally been able to launch sales here. We’re seeing considerable demand among UK consumers, but frustratingly it’s been difficult to offer Mackmyra’s entire product range via British importers without it being far too expensive and complicated for the consumer. That’s now changing.
Magnus Dandanell, Director, Mackmyra Swedish Whisky Ltd.
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