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“The number of smart speaker users is growing at a compound annual growth rate of almost 50%. That's faster than any tech product since the smartphone. We believe that voice control will become an increasingly important interface for games in the future,” says MAG Interactive’s CEO Daniel Hasselberg. “As trivia games work particularly well in this context, we are excited to collaborate with the market leader Amazon in bringing our evergreen franchise Quiz Duel to Amazon's Alexa and, thus, offer multi channel access to our brand and content.
Daniel Hasselberg, CEO
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MAG Interactive AB (publ) publishes Interim Report September – February 2025/2026

MAG Interactive generated 64 MSEK in adjusted net sales, a decrease of 3% compared to Q2 last year. Optimizations in live games improved ARPDAU by 35% year over year.Summary of the period December 2025 – February 2026: · Adjusted EBITDA for the quarter was 16,485 KSEK (18,112 KSEK), a decrease of 1,628 KSEK · The Group's net sales for the quarter were 64,270 KSEK (67,035 KSEK), a decrease of 4% · The Group's adjusted net sales for the quarter were 64,270 KSEK (66,549 KSEK), a decrease of 3% · The Group's adjusted net sales in USD for the quarter were 7,079 KUSD (6,078 KUSD),

MAG Interactive AB (publ) publishes Interim and Year-End Report September – August 2023/2024

MAG Interactive reports another profitable quarter with improved cash generation. Net sales decreased by 17% compared to the same period last year as a result of lower user acquisition volumes. The annual net sales decreased by 22% with an adjusted EBITDA of 76 MSEK.Summary of the period June – August 2024: · Adjusted EBITDA for the period was 18,829 KSEK (23,713 KSEK), a decrease of 4,885 KSEK · The Group's Net sales for the period was 66,484 KSEK (80,095 KSEK), a decrease of 17% · The Group's game contribution for the period was 47,120 KSEK (53,942 KSEK), a decrease of 13% ·

MAG Interactive AB (publ) publishes Interim Report September – February 2023/2024

MAG Interactive improved its adjusted EBITDA margin in Q2, reaching 27%. Lower user acquisition volumes decreased net sales 25% compared to the previous year. The soft launch of Crozzle shows positive metrics.Summary of the period December 2023 – February 2024: · Adjusted EBITDA for the period was 19,708 KSEK (8,445 KSEK), an increase of 11,263 KSEK · The Group's Net sales for the period was 71,886 KSEK (96,113 KSEK), a decrease of 25% · The Group's game contribution for the period was 53,474 KSEK (42,944 KSEK), an increase of 25% · Average revenue per daily active user (

MAG joins Playing For The Planet for the fourth consecutive year

In this year's UN climate and gaming initiative, Playing For The Planet, MAG is launching special events to support the protection of the snow leopard and the unique ecosystem of the Himalayas.Stockholm, Sweden - May 22, 2023 - MAG Interactive today announced its participation in the UN Environment Programme's Playing For the Planet Alliance for the fourth time. In this year's campaign, MAG has chosen to focus on the importance of preserving the Himalayas and protecting the snow leopard, which lives in this unique environment.Human activity, such as large-scale exploitation and poaching,

MAG joins Playing For The Planet for the third consecutive year

In connection with World Environment Day, MAG launches special forest events through the UN climate and gaming initiative Playing For The Planet to highlight the importance of reforestation.Stockholm, Sweden - 7 June 2022 - Today MAG Interactive announces its participation in the UN's environmental program Playing For the Planet Alliance for the third year in a row. MAG’s thematic focus this year is reforestation - the process of planting trees in areas that have been affected by, for example, felling, mining or agriculture. All MAG's live games will activate players by launching special

MAG Interactive AB (publ) publishes Interim Report September – February 2021/2022

MAG shows its strongest second quarter in company history thanks to continuous improvements of its live games. ARPDAU increased by 23%, and net sales grew by 6% compared to the same period the previous year.Summary of the period December 2021 – February 2022: · The Group's net sales for the period were 76,772 KSEK (72,606 KSEK), an increase of 6% compared to the same period the previous year · EBITDA for the period was 21,541 KSEK (10,332 KSEK) · Adjusted EBITDA for the period was 21,256 KSEK (12,365 KSEK) (adjustments for EBITDA relate to effects from acquisition costs and

New QuizDuel passes 10 million downloads globally

Increased variation in the game is the way forward towards making New QuizDuel the world's best trivia experience on mobile.Stockholm, Sweden - 4 November, 2021 - MAG Interactive is pleased to announce today that New QuizDuel has surpassed 10 million downloads. It is the ninth game in MAG's gaming portfolio that has reached this milestone. New QuizDuel was launched globally in May 2020 and is the successor to the classic quiz game QuizDuel. It introduced the new multiplayer Arena where five players compete against each other in time-limited special categories to climb charts. In 2021 the

New QuizDuel to introduce cash prizes to QuizDuel Live

Starting August 15th, MAG will introduce cash prizes to the live game mode QuizDuel Live in the German version of New QuizDuel.Stockholm, Sweden - 10 August, 2021 - Today MAG Interactive announces that from August 15th onward, cash prizes will be introduced to the live trivia mode QuizDuel Live in New QuizDuel in Germany. The live trivia mode QuizDuel Live, was developed in collaboration with Primetime, a leading producer of live trivia games for mobile in Scandinavia, which was acquired by MAG in the fall of 2020. QuizDuel Live was launched in March in the German market. The game

MAG Interactive and the European Central Bank launch quiz to celebrate Europe Day

In collaboration with the European Central Bank, MAG has developed a special quiz in New QuizDuel which will be launched in all markets within the EU to celebrate Europe Day.Stockholm, Sweden - 29 April, 2021 - Today MAG Interactive announces a new collaboration with the European Central Bank (ECB): Together with the ECB, MAG has developed a special quiz in New QuizDuel about the EU and the ECB's work to highlight Europe Day, which takes place on May 9th. The special quiz, called #EuropeDay, is available to play in New QuizDuel between the 3rd and 23rd of May in all EU markets. During

MAG Interactive launches live trivia shows in New QuizDuel in Germany

After a successful test period, MAG launches QuizDuel Live, a game mode with live trivia shows in New QuizDuel. The game mode is now available to all players in Germany.Stockholm, Sweden - 8 March 2021 - MAG Interactive today announces the launch of the new game mode QuizDuel Live in New QuizDuel to the German market. The game mode consists of live quizzes with a host and is designed together with the leader of live mobile game shows in Scandinavia, Primetime, which was acquired by MAG in the fall of 2020. The game mode has been tested on a limited scale since December and is now made

Live mode in New QuizDuel scales up in Germany

MAG expands the rollout of New QuizDuel's new live trivia mode to a considerably larger audience in Germany.Stockholm, Sweden - 25 February 2021 - MAG Interactive announces today that the new live mode in New QuizDuel in Germany will be made available to a greatly expanded audience. In December, technical tests of the new game mode began on a smaller scale in the game's largest market, Germany, and have gradually scaled up since then. The new game mode consists of live quizzes with a host and is designed together with Primetime, which was acquired by MAG in the fall of 2020. The live

MAG Interactive recruits industry veterans as Product Lead and Monetization Lead

MAG appoints mobile gaming veterans Louise Carell as Product Lead for New QuizDuel and Måns Wide as Monetization Lead for the entire organization.Stockholm, Sweden - 9 February 2021 - MAG Interactive announces the hire of two prominent gaming industry figures to leadership positions. Louise Carell joins as Product Lead for New QuizDuel, and Måns Wide will join as Monetization lead for the company. Together they will strengthen MAG's team in both the Stockholm and Brighton studios. Louise Carell has extensive experience working in the gaming industry. She worked at King for almost 10

MAG prepares testing of new live mode in New QuizDuel

Starting next week, MAG Interactive will test launch a new live mode in New QuizDuel in the German market.Stockholm, Sweden - 11 December 2020 - MAG Interactive today announces plans to test launch a new game mode with live trivia broadcasts in New QuizDuel. The test launch will begin in the coming week in the game's largest market, Germany. The live mode in New QuizDuel is being developed in collaboration with the live trivia app Primetime, which was acquired by MAG earlier in the year. The game mode in New QuizDuel features a live trivia show with a host. In order to secure

New QuizDuel passes five million downloads

Milestone reached for New QuizDuel - next step is the launch of a live mode in the game in Germany.Stockholm, Sweden - 4 December 2020 - Today, MAG Interactive is proud to announce that the social trivia game New QuizDuel has passed five million downloads. New QuizDuel is the successor to classic QuizDuel and launched globally in May 2020. The game introduced the new multiplayer mode "Arena", where five players challenge each other to climb various leaderboards. “Five million downloads demonstrates the appeal of New QuizDuel, especially considering that the game has only been

MAG Interactive (publ) acquires Primetime

MAG Interactive has entered into an agreement to acquire the Swedish media company Sventertainment AB, the developer of the successful trivia app Primetime.Stockholm, Sweden - 28 August 2020 - MAG Interactive announces today that the company will acquire all shares in Sventertainment AB, purchasing them for a sum of SEK 20 million, with an additional purchase sum corresponding to maximum SEK 80 million based on profit targets for the next three years. Payment is made in cash and is financed through existing cash and cash equivalents. Sventertainment is a Swedish media company

New QuizDuel passes 1 million downloads

Successful takeoff for the sequel to the classic quiz gameStockholm, Sweden - 19 May 2020 - MAG Interactive is happy to announce today that New QuizDuel - the sequel to the classic trivia game QuizDuel - has passed 1 million downloads. New QuizDuel was first released in Sweden in November 2019 and was followed soon after by releases in Germany, Italy and France. The game finally launched worldwide on May 5th, 2020. New QuizDuel has since reached a stable position on the top mobile games list in Germany and continues to grow steadily in a large number of markets in Europe. “It’s

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