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About Us

Motatos supports the sustainable reform of the world's food system. We’re a different kind of food store; an e-commerce bringing together heroes to shape a waste-free, healthy and connected future of food. Since the founding year 2014, Motatos has successfully entered four European markets and together, our customers have saved over 40 000 tonnes of food and consumer products.

Contacts

  • Anna Holmqvist

    Chief People, Communications & Impact Officer


    Östgötagatan 12 11625 Stockholm
    +46734622337

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    Quotes

    Jesper Højer is an authority in the FMCG industry. His experience from both traditional retail and e-commerce will no doubt be immensely valuable to us. And as we are looking ahead, our growth ambitions are primarily focused around the DACH region - which is also where Jesper finds his home turf. I will say that we have found a very good match.
    Peter Beckius, CEO
    2023 was a tough year, both for consumers, who had less money to spend and for e-commerce in general, with inflation and rising costs. Online food growth stalled in Europe, and in some markets, such as Sweden, growth was negative. From that perspective, I am extremely proud of our performance. In this rather tough market, like many circular concepts, we have continued to grow. Today, Matsmart-Motatos is Europe's leading circular e-commerce for food, and although we still have some way to go to achieve profitability at the Group level, the trend is pointing in the right direction. The changes we launched last year have started to have an effect. We have a clear plan to reach profitability and we will continue to work to ensure that more people choose saved food first.
    Peter Beckius, CEO.
    One thing we will never let go of is the "everything is possible" attitude that Karl has carved into the foundation of our business
    Peter Beckius
    We could not have hoped for a better reception from the UK market. In the current economic climate we have been able to quickly raise awareness around our presence and build our supplier base. The first six months we saved close to 400 tonnes of food and consumer products. Not bad for a newcomer.
    Peter Beckius, CEO
    Our company mission is about helping create a more sustainable future for food and with this report, we want to shed some light on our contributions. Compared to last year's report, the 2022 version presents a better, more refined and fuller scope. The Scope 3 assessment is more comprehensive with additional metrics, and we have also added new People metrics and Policy topics
    Hanna Thofelt Lindström, Head of Communications and Impact at Motatos.
    We are happy to see that the new key figures show positive numbers, but we only see it as a good start. We will continue to work actively together with our employees to constantly develop and improve
    Anna Holmqvist, Chief People Officer at Motatos.
    To me, joining Motatos means supporting a leading business to build a better future. In our lifetime companies have the responsibility to help build a society where sustainability, diversity, equity and inclusion are the norm. Motatos will help pave the way forward.
    Kris Beyens
    We are experiencing a very strong and stable growth and development of our business - and in this time of market turmoil our relevance only increases further. Taking care of the resources we let into production - for the climate’s and the consumer wallet’s sake is not only common sense, but really very urgent. Ultimately, this injection of capital allows us to accelerate the sustainable shift in the food and retail sectors in major European markets.
    Karl Andersson, Founder and CEO
    In a time when, on a macro level, the economic and climate costs are converging - more than anything else, 2021’s development shows the robustness of and relevance for our business. Where e-commerce in general has seen the pandemic booster effect wear off - our growth pace has remained high and steady throughout the full year and into the next. 
    Karl Andersson, CEO and Founder
    We’re really excited to be launching in the UK at this stage in our development. There’s so much opportunity here for consumers to be able to help reduce waste whilst also reducing their weekly spend, meaning they don’t have to choose between price and being environmentally-conscious. Shopping with Motatos is good for the planet and good for the wallet!
    Karl Andersson, CEO and Founder
    This is something I have dreamed of doing from the early days of our business. And I’m just so glad that we can finally present these products to our customers
    Karl Andersson, CEO and founder
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