Marketing Construction Services: Planning System
Sales Process Engineering, SPE, is a marketing planning system to boost revenue and cut costs – to align marketing and sales of construction products and services with exactly how buyers make decisions, based on a full understanding of what influences their behaviour. This means vendors spend less and grow more, to boost return on investment in sales and marketing.In the building and construction sector today, success demands that companies differentiate their offer and service from competitors, and demonstrate value and ROI, Return on Investment. With SPE, users can develop an effective