Sinch Releases 2024 Black Friday and Cyber Monday Predictions
Personalization, Conversational Commerce, and Trust Define This Year’s Shopping SeasonATLANTA, Georgia, USA and STOCKHOLM, Sweden – October 24, 2024 – Sinch (Sinch AB (publ) – XSTO: SINCH), which is pioneering the way the world communicates through its Customer Communications Cloud, has released its predictions for the 2024 Black Friday and Cyber Monday (BF/CM) shopping season. Based on insights from Sinch’s 2024 Consumer BF/CM Survey, conducted across the US, UK, Spain, France, Germany, Brazil, and Australia, the company forecasts that this year’s shopping trends