aXichem’s capsaicin analogue, aXivite, to be launched in three products in the U.S. under the best-selling brand Hydroxycut
aXichem AB (publ), (aXichem), a provider of innovative natural analogue ingredients to the nutraceutical market, today announces that three new products are to be formulated and launched with aXivite as part of its strategic partnership with leading-edge nutrition company Iovate (Iovate Health Sciences International Inc.). The new products will be launched under the iconic, best-selling weight loss brand Hydroxycut . Hydroxycut is America's #1 selling weight loss supplement brand and is