Returpack’s viral campaign featuring e-sport stars – a great success
Last week, Returpack launched a music video , featuring Swedish e-sport stars, on YouTube. The video quickly became one of the most viewed Youtube clips in Sweden.“Naturally, it’s thrilling that it’s been such a success. As you know, succeeding with viral campaigns is not entirely easy, there has to be a strong incentive for wanting to spread something – and one good reason is humour. You have to think that it is so funny or interesting that it strengthens your social capital,” says Katarina Lundell, Marketing Manager at Returpack. “This is one