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Betsy Kramer Joins Topin & Associates As Account Director

CHICAGO (July 6, 2011) -- Health care agency Topin & Associates (topin.com) recently announced that Betsy Kramer has joined the team as an account director. Kramer will oversee the day-to-day management for several accounts and also will be involved in brand strategy development. Kramer will direct accounts that include Myriad Genetics, Mission Pharmacal, Terumo Cardiovascular Systems, Vetter Pharma, Beltone and Quest Diagnostics. “Betsy Kramer has handled global brands at all life cycle stages,” said Al Topin, president. “From a tactical standpoint, she has managed Web initiatives and

Topin and Advanced Clinical Concepts Join Forces:  “Science Bridge” Approach Helps Drive Brands

CHICAGO, Ill. — May 10, 2011 — Topin & Associates, a Chicago-based health care marketing communications agency, and Advanced Clinical Concepts (ACC), a medical and scientific communications agency located in Bridgewater, N.J., have joined forces to create a new strategic partnership which provides clients with continuity in science-based messaging, creative and content development. “The relationship is a new business approach that aims to help clients bridge the gap that often occurs when companies separate their promotional advertising efforts from their promotional scientific and

Topin & Associates Promotes Two and Hires Two; Changes Made to Meet Growth Demands

CHICAGO, December 3, 2010 — Accelerated new business growth has led Topin & Associates (topin.com) to promote two team members and hire two individuals with strong health care agency experience. The agency has promoted Prill Kozel and Tanja Noren and also hired Erin Schwarz and Steven Rupiper to join the team. These changes demonstrate Topin & Associates’ significant new business activity in the past several months. The recent changes at Topin & Associates were implemented as part of an organizational change designed to:        -          Enhance consistency, efficiency and

Beltone Selects Topin & Associates As Agency Partner for Global Branding

CHICAGO, IL – September 23, 2010 – Denmark-based Beltone (beltone-hearing.com) has selected Topin & Associates (topin.com) as agency partner to help develop and execute global product introductions. Beltone is one of the world’s leading providers of hearing solutions with products sold in more than 1,500 offices in the United States and Canada and in more than 40 countries worldwide. “Topin & Associates demonstrated their ability to deliver impact for our products,” said Steve Hannibal, Vice President ­– Beltone Brand. “We are excited about working together to build new platforms to

Topin & Associates Promotes Abby Mansfield: She Now Heads the Agency’s Creative Department

CHICAGO, Ill. — September 9, 2010 — Chicago agency Topin & Associates (topin.com) announces that Abby Mansfield has been elevated to Senior Vice President, Creative Director and will lead all aspects of the agency’s creative department.  “Abby is an accomplished strategist and writer. In addition to leading the agency’s Creative Department, she will continue to direct the strategy and creative for several of our clients,” said Al Topin, president. “Her strategic vision, combined with creative intuition has helped build campaigns that helped accelerate results for our clients’ brands.”

Chicago Agency Selected To Host Creative Globals Competition

Chicago, Ill., August 5, 2010 — The Global Awards, a renowned international creative competition group, has recently selected Topin & Associates (topin.com) to host the 2010 Midwest Judging Competition. “The Globals set the industry standard for creative and marketing excellence,” said Al Topin, president of Topin & Associates. “The judging event that’s taking place in our offices is a rare opportunity for talented individuals in the Midwest to get together and discuss the entries from many different perspectives.” The Global Awards mission is to lift the perception of creativity

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