Tradewinds was established to offer a different style of services from the traditional major PR agencies: THE PERSONAL TOUCH - We listen to you and get to know you and your business. We take the time to understand your culture and your business objectives. Our aim is to become a trusted member of your overall team. TOTAL PROFESSIONALISM - Tradewinds is led by managing partner Sally Smith who is involved in every client of Tradewinds. Work is never left totally to junior or inexperienced staff. CLEAR AND EASY COSTINGS - Costings are open and clearly set out. Detailed work sheets and results evaluations are prepared for all clients. MONEY SAVING OFFICES - Tradewinds operates almost entirely from a network of professionally set up home based offices, ensuring that overheads and therefore costs are kept as low as possible; savings that are passed on to all clients. The head office is in South Somerset, UK. REAL LEADERSHIP - Tradewinds’ Managing Partner Sally Smith has outstanding experience. As a journalist, she has worked in fashion and beauty for Harpers Queen Magazine (now Harpers Bazaar); was a sub-editor on Woman; Business Editor on the Daily Echo; worked as a news journalist on the Daily Mail; Sunday Express; the Daily Telegraph and as a sub editor for BBC news in the UK; worked as a news journalist for the Daily Press and ABC TV news in Australia. She has had books published by Rigby Books and Michael Joseph; was Small Business Writer of the Year; has been awarded a Winston Churchill Fellowship. Her creative and writing skills together with her journalistic experience provide an ideal base for modern media based public relations.