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  • Steve Robertshaw

    Senior PR Manager UK - For other countries news and press contact select from the drop-down menu top right.


    Visit Sweden 5 Upper Montagu Street London W1H 2AG
    +44(0)7494517223
    http://www.visitsweden.com
  • Josefin Haraldsson

    Country Manager & Head of PR USA


    Visit Sweden Inc 655 Third Avenue Suite 2010 New York, NY 10017 United States
    +4679 353 44 61
    http://www.visitsweden.com

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    "This is a great way to influence people around the world to use less water."
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    Americans most hungry for Swedish cinnamon rolls

    85 percent of the Americans who are interested in Sweden are curious about Swedish coffee culture "Swedish Fika", which includes cinnamon rolls, cookies, and coffee treats. Photo credit: Jim Hofverberg, Visit Sweden This is shown by a survey conducted by Visit Sweden*, among people abroad who are interested in Sweden as a travel destination. After Americans, travelers from neighboring countries Norway and Finland are the most interested in the exotic coffee culture, but the interest from Germans and French is not far behind. Visit Sweden recognizes that the Swedish fika

    Swedish Winter Magic: Escapes for Every Adventurer´s Dream

    Explore the diverse wonders of Sweden in winter. From the majestic peaks of the Kebnekaise Mountains to the snowy expanses of Lapland, northern Sweden offers a wide array of outdoor adventures. Ski touring, long-distance ice skating, moose safaris on horseback, or snowmobile expeditions – there's something for everyone in this part of the world. Immerse yourself in untouched nature, witness captivating wildlife, and experience the magic of the North. Here are seven exciting winter activities waiting to be booked: Photo:  Anna Öhlund/imagebank.sweden.se (Download 

    Celebrating the Winter Blues: Surviving Christmas and Winter the Swedish Way

    Winter Blues of a Different Nature, Discovering ´Mys´ and ´Fika´ in Sweden To avoid the winter blues, Swedes have traditions and customs that are essential to enjoying the winter season, such as "Mys" - the Swedish way of cocooning. In a country known for its marked contrasts, cosy interiors and warm, friendly traditions help balance the dramatic winter climate. Rather than fearing this time of year, Swedes celebrate the season by lighting candles and decorating their homes in a way that exudes warmth. They come together for "fika," the famous Swedish coffee break. Photo:

    Swedish Christmas Traditions and This Year´s Top 6 Christmas Markets

    As autumn slowly comes to an end, the magic of Christmas begins. Christmas markets, Swedish traditions like the Feast of Saint Lucia, a festival honoring light, festive Christmas buffets and other culinary delights typically associated with the holiday season are ushered in. How about visiting Sweden to learn more about the culture, take the opportunity to do your Christmas shopping, and experience Christmas traditions firsthand? Credits: Erik Westberg Starting from the end of November when the nights draw in, the air turns crisp, frost and even snow return at these

    Sweden Island Gotland and Shailene Woodley Challenge the World to Share Ugly Lawns

    Sweden’s biggest island Gotland is now exporting its successful water conservation initiative from last year globally. Together with the actor and environmental activist Shailene Woodley, Region Gotland is now launching the competition "The World's Ugliest Lawn". Photo Credit: Region Gotland. A number of entries in "Gotland's Ugliest Lawn” competition 2022.   Last year's competition, "Gotland's Ugliest Lawn," helped reduce household water consumption on Gotland by 5% compared to the previous summer.   Gotland is regularly experiencing drought and water scarcity. Saving

    Peak Fear Experiment Seeks Volunteers for Research at a Secret Location in Sweden

    Swedish amusement park Liseberg is looking for volunteers for “The Peak Fear Experiment” at a secret location in Sweden. The participants can expect to face their worst fears and explore their own limits of scary entertainment. The experiment, conducted in collaboration with world-leading scientists from Recreational Fear Lab at Aarhus University in Denmark, will take place on October 11th, 2023. Photo: Liseberg/ Is This It Watch the trailer... if you dare...  https://www.youtube.com/watch?v=VI278SmMsZM "If you are over 18 years old, enjoy being frightened, and can be in

    Restaurant News From Stockholm: Celebrity Chef Mathias Dahlgren Opens Exclusive Seafood Restaurant In The Grand Hôtel

    Mathias Dahlgren, the star chef behind renowned restaurants such as Matbaren and Rutabaga, opened its doors to a new culinary concept - Seafood Gastro - on August 11th at the Grand Hôtel in Stockholm. With a tasting menu that celebrates aquatic delicacies from, around and on the water, the restaurant is a gastronomic voyage of discovery for guests as well as for Mathias and his team. The Seafood Gastro offer will mainly consist of wild ingredients from Scandinavia. The tasting menu is also complemented with other high-quality seafood not found naturally in the region - all carefully

    Spectacular Winter Lights Walk World Premiere at The Iconic Skansen in Stockholm on October 27th.

    Photo: Skansen Visitors will be immersed in a magical, light and sound walking trail. The visually stunning 1.5-kilometre promenade, lined with tailor-made sound installations, opens on 27th October 2023. "With so much history at Skansen, we want to get closer to the present day in a relevant way with surprising new experiences. It is, therefore, extra exciting for us to open a completely new attraction in the middle of the Swedish winter darkness”, says Yvonne Nordlind, Marketing and Communications Manager at the Skansen Foundation. Light walks, where large-scale

    Sustainable and Comfortable: Environmentally Friendly Adventure Shuttle 'Last Mile Car' Unlocks Hidden Gems in West Sweden

    [A car on a dirt road Description automatically generated] Sista-milen-bilen, taking you to your visitor experiences. Photo: we-are-alfred.imgix.net/taxi-lidkoping The "Sista-Milen-Bilen" (English: the "the last mile car") travels between all experiences and destinations in the West Sweden area of Läckö-Kinnekulle. In the countryside around the region, there are hundreds of tourist destinations, accommodations, restaurants, cafes, and attractions that are usually inaccessible without a car. The tourism department in Västra Skaraborg wants to change that so that more people can

    NEW Design Night at Stockholm Design Week and Best Design Hotels and Restaurants in Stockholm

    [A large fountain with lights Description automatically generated] SergelsTorg is Stockholms main square. The square is named after the Swedish sculptor Johan Tobias Sergel. Photo: Ola Ericson/imagebank.sweden.se (Download ) Scandinavian design is known for combining minimalism and functionality with style and innovation.  Stockholm Design Week returns with a special pop-up edition from 05-09 September 2023 and a NEW Design Night. Here, the greatest Swedish designers and the stars of tomorrow

    The Five Best Hiking Cottages For a Free Night In Sweden

    Although only a one-night stay is allowed, there are more than 200 cottages and cabins across Sweden where you can sleep for free for one night. A fact that very few people know about, even among Swedes. They can be old forest and mountain huts or pretty cottages, which used to be continuously inhabited and have now been preserved as a cultural monument, or newer buildings which local authorities want to use to encourage an active outdoor lifestyle. The standard of them and how well equipped can vary from very simple to quite comfortable. What they all have in common, however, is their

    Discover the Latest New Hotels from Sweden

    Several new and trendy hotels in Sweden that have recently open, or are scheduled to open soon, offer a variety of unique experiences – from imaginative family entertainment and sustainable dining to breathtaking views and outdoor adventures. A holiday in Sweden is even more accessible now with United Airlines seasonal daily direct flight between Newark and Stockholm. Plus, Stockholm's renowned Frantzén restaurant has recently secured its place as one of the world's best, blending Swedish traditions with innovative cuisine using locally sourced ingredients. [En bild som visar byggnad,

    United Airlines Connects Newark and Stockholm with New Direct Flight

    United Airlines has launched a new seasonal non-stop route between Newark and Stockholm, operating daily. Originally planned for 2022, the airline had to postpone the launch due to aircraft availability constraints.United Airlines is the third carrier to offer flights between New York (EWR/JFK) and Stockholm, following in the footsteps of Delta and SAS. With the addition of United's new route, American travelers will have even more options when planning their trip to Sweden. United Airlines' decision to launch this direct flight reflects the growing interest in travel between the US

    Stockholm Restaurant Frantzén Named the World's Best Restaurant

    Renowned Stockholm restaurant Frantzén has once again claimed the top spot on the prestigious list of the world's best restaurants. The accolade was bestowed upon Frantzén by the panel of judges at The World's 50 Best Restaurants Awards, solidifying its position as a global culinary icon. Frantzén, helmed by chef Björn Frantzén, has captivated diners with its innovative and exquisitely crafted dishes since its opening. Nestled in an intimate space, the restaurant offers a dining experience that seamlessly blends Swedish traditions with contemporary techniques. The menu showcases the

    The allure of cooler Sweden captivates amidst the scorching European summer heat

    Last year's summer heat of over 45 degrees which looks set to repeat itself across several parts of Europe in 2023, might make Sweden an interesting alternative holiday destination this year. However, according to Visit Sweden, there are currently several, temporary factors in favour of Sweden as a holiday destination this summer. Photo: Per Pixel Petersson/imagebank.sweden.se (Download ) Press images: https://imagebank.sweden.se/my-selections/f8cy0l9i5 - It is not possible to blindly

    The World's Largest Wooden City To Be Built in Sweden

    Stockholm Wood City, the world's largest urban construction project in wood, has been announced by the Swedish real estate company Atrium Ljungberg. Set to commence in 2025, the first buildings are scheduled to be completed by 2027.[En bild som visar utomhus, byggnad, himmel, träd Automatiskt genererad beskrivning] Credits: Atrium Ljungberg/Henning Larsen Encompassing an impressive area of over 60 acres, Stockholm Wood City will offer 7,000 office spaces and 2,000 homes in Sickla, located in the southern parts of the capital city of Stockholm. The project will create a dynamic urban

    Sweden more affordable than ever for international visitors – no evidence found that Beyonce´s concert affected Swedish inflation rate

    Photo: Tina Axelsson/imagebank.sweden.se In recent days media across the world have reported widely on Beyonce’s Renaissance Tour concerts in Sweden´s capital Stockholm, affecting the Swedish inflation rate. According to Statistics Sweden, SCB, the agency responsible for Sweden´s official and government statistics, it is very unlikely that these concerts in Stockholm during May affected the Swedish rate of inflation. Statistics Sweden is responsible for measuring Sweden´s rate of inflation. "The Swedish currency exchange rate is now at record low levels compared to the USD,

    Escape to West Sweden´s NEW Island Boutique B&B: Kläpphagen Koster

    An exciting new place to stay on South Koster island opens on 15[th] May. Kläpphagen Koster  have built up a charming destination on the island – a new Boutique B&B with 6 new apartments, each equipped with a terrace and galley kitchen, 2 glamping tents and a cosy farmhouse on two floors. On-site there is even a brewery, farm shop, bakery and restaurant as well as a bar and a private lounge area for 4. Guests can prepare food over an open fire using local ingredients, learn how to make beer and have a beer tasting, as well as go fishing and hiking.[

    SAS's First Electric Flight Opens For Bookings

    On June 2 at 6 am (US Eastern time), Scandinavian Airlines (SAS) will begin accepting seat reservations for its groundbreaking commercial electric flight in Sweden, Norway, and Denmark. This extraordinary event presents an opportunity for travelers to become part of aviation history. Each of the three inaugural flights, scheduled to take place in 2028, will offer 30 seats available for reservation.   [A plane flying in the sky Description automatically generated with low confidence] Credit: SAS SAS is committed to achieving net-zero emissions by 2050, and embracing

    Swedish Midsummer – Sweden’s Unofficial National Day

    [En bild som visar utomhus, himmel, moln, gren Automatiskt genererad beskrivning] Credits: Vilhelm Stokstad/imagebank.sweden.sePlan a holiday to Sweden in the month of June this year and you will be rewarded with double helpings of celebratory joy. Not only is it the month when Sweden turns 500 years old, but also the month of Sweden's most longed-for festival - Midsummer. On June 23rd (Midsummer´s Eve), which is the longest day of the year, you will have the chance to meet with a group of cheerful Swedes, dressed in traditional costumes, dancing around the maypole. Make sure you

    Sweden Welcomes Travelers Through Chilling Audio Story By Renowned Author John Ajvide Lindqvist

    The short story KILN , written by internationally bestselling author John Ajvide Lindqvist of Let the Right One In - and voiced by Sweden herself - is now available to listen to for free, globally. Settle down against the trunk of a nearby tree in your local woods or park and discover Sweden’s myth-filled forest in this spellbinding audio story .[A picture containing outdoor, grass, plant, landscape Description automatically generated]

    Visit Sweden News - Easter 2023

    Sweden´s beauty and vibrancy shines as Spring bursts into life. With its stunning natural scenery, vibrant cities, and rich cultural heritage, Sweden is perfect for a relaxing and enriching holiday where you´re never far from water. From the vast, majestic national parks in the north to the some of the largest unbroken, protected woodland of the south and the vibrant cities of Stockholm and Gothenburg, there are many exciting places to explore and experience.   Visit Sweden News - Easter 2023  Photo: Spring in the Stockholm Archipelago / Lars Sjöqvist/imagebank.

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