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Wiraya Announce Partnership with Optimove to Help Operators Deliver Superior Player Experience

London, UK, 13th of July 2020, Today, precision customer activation  company, Wiraya announced it has partnered with Optimove, the gaming industry’s leading CRM provider. By providing a seamless integration between the solution of both companies, the joint solution aims to provide superior player experience at a substantially higher calibre for global gaming operators.“This partnership truly feels like a perfect match! We share a passion for delivering greater customer experience throughout the complete lifecycle and by using data and API integration it has

International operator Videoslots takes proactive steps to lead the industry in Responsible Gambling.

London, United Kingdom 23rd of January 2019: Videoslots has signed a deal with Wiraya to deploy Wiraya's Responsible Gambling Solution.  This new approach enables Videoslots to take a proactive approach to the latest Responsible Gambling regulations, while providing clear differentiation in the market.  The initial deployment will proactively engage players across 10 different languages, using a fully managed software that customises a blend of interactive voice calls, SMS and landing pages. These communication flows will not only

Leading software provider EveryMatrix signs partnership agreement with Wiraya to develop strategic commercial network

London, UK, 15th of July 2019, International software provider EveryMatrix has signed a partnership agreement with Wiraya, which will support commercial expansion for both businesses in the iGaming industry. The new partnership brings together EveryMatrix's premium offering and client network with Wiraya’s Mobile Customer Activation solution.  “EveryMatrix has always strived to offer the very best technology available to its clients and the new partnership with Wiraya will support us in our efforts. By using Wiraya’s solution across the player lifecycle,

New International operator Carousel group partners with Wiraya to rapidly grow in new target markets

London, United Kingdom 7th of May 2019: Carousel Group has signed with Wiraya to successfully deploy Wiraya's Mobile Customer Activation software  for their two new brands, SportsBetting.com and RaceBook.com. The initial deployment will accept players from Germany, Canada, Norway and Finland, in the activation and reactivation phases of the player life-cycle.  Wiraya’s managed software will target three main goals; increasing customer lifetime value, growing active depositing players and proactively reducing churn. The solution blends voice, text

Poland’s largest sports betting brand STS, partners with Wiraya to deliver the best in player experience

London, United Kingdom, 12th of March 2019, international operator STS has signed an agreement with Wiraya, to enhance the customer experience for their players, using  Wiraya's Mobile Customer Activation solution.  The initial deployment will focus on their activation challenge, whereby new customers registered with the bookmaker, then fail to make a deposit, an industry wide challenge that accounts for up to 60% new customers failings to ever convert. “As the leader of the Polish market, we are constantly developing our brand and its attractiveness to

iGaming provider WeAreCasino partners with Wiraya to deliver the best in player experience for operators.

Stockholm, Sweden 4th of March 2019, international game provider, WeAreCasino has signed a partnership agreement with Wiraya, combining superior casino games with Wiraya’s Mobile Customer Activation solution.  “This is really exciting news for WeAreCasino, it allows us to offer operators the very best in user experience throughout the player lifecycle, from initial gameplay, through to regular interactions with customers.” Says Marko Jelen, WeAreCasino’s Director of Sales. “Operators are finally recognising the benefits of focussing on customer

SaaS veteran from EPiServer appointed new CEO of Wiraya

Swedish Wiraya, one of the fastest growing marketing tech SaaS companies in Europe, continues its international expansion and appoints Johan Jardevall from global hyper growth company EPiServer as new CEO. Johan Jardevall brings 20 years of experience in leading and growing companies in the SaaS and digital industry. Most recently, he served as Chief Sales Officer at EPiServer where he has led global strategic sales and partnership efforts and rapidly moved the company into new markets. He also previously worked for digital agency Valtech, where he founded and grew the agency to become

Wiraya continues international growth and hires Emma Bergstrand from Kinnevik Group as CFO.

Swedish Wiraya, one of the fastest growing Marketing Tech companies in Europe, continues its rapid growth internationally and appoints Emma Bergstrand from the Kinnevik Group as new Chief Financial Officer. Emma Bergstrand has had several key positions in corporate financing and operations within the Kinnevik Group.  ”We are excited to welcome Emma Bergstrand to Wiraya", says acting CEO Max Emilson. Emma brings extensive financial, operational and strategic experience. This, combined with her deep knowledge of the technology and specifically telco industry, will be a huge asset to

International iGaming operator CasinoPop partners with Wiraya to treat all players like VIP

Stockholm, Sweden 10th of January 2019, international operator CasinoPop has successfully implemented Wiraya’s managed software for Mobile Customer Activation,  targeting Swedish players, and will now expand this enhanced player engagement into new European markets. The partnership further strengthens the customer focus core to the CasinoPop strategy. “We have structured our whole business model around rewarding loyal customers. For us that means not only going beyond sharing part of our company profits, but also enriching the experience for

Wiraya accelerates growth by opening a new office in Malta

New office expansion enables Wiraya to meet the increased demand for customer activation solutions in the iGaming industry. Wiraya, the leading provider of software-as-a-service for Mobile Customer Activation, recently opened a new office in St Julians, Malta. “The decision to expand our presence in Malta is a logical step in our business growth strategy. This new facility is located in close proximity to some of the world’s leading iGaming companies of which many are already our customers. The location will increase our ability to service current customers and expand our business

Sports Betting Brand Interwetten, implements a new approach to player conversion during the World Cup to increase player loyalty

Stockholm, Sweden 24th of July 2018, Interwetten, a recognised pioneer in the sports betting market has announced the roll out of Wiraya’s Mobile Customer Activation Solution  across Germany, Austria and Switzerland, combining a personal yet automated approach to player communication built around World Cup Campaigns. Interwetten’s Head of Gaming, Mario Bilic said; ‘As for so many iGaming brands, our investment in customer acquisition is high, yet loyalty remains increasingly difficult to obtain. Across the industry, we see on average only 35% of

Global Gaming disrupts the market with an innovative approach to player engagement

Stockholm, Sweden 10th of July 2018; Global Gaming  is now the latest operator to use Wiraya’s Mobile Customer Activation to build player engagement. Targeting passive players for the brand Koti Kasino, the deployment focussed on reactivating customers who had failed to make a deposit in 90 days. Compared to more traditional approaches over email and text, Global Gaming worked with Wiraya to challenge these industry norms, using new technology to approach player communication in a more personal and yet highly effective way. This new approach

CRM has yet to win its own budget in two thirds of UK businesses

The annual CRM Barometer  by Wiraya  released today has revealed just 35% of companies have integrated CRM systems. Instead, two thirds of companies are covering marketing and CRM with the same budget, leaving a third of marketers without plans and processes around the technology. However it’s not all doom and gloom: 54% of businesses are planning to up their budget next year and the customer’s voice is getting louder, represented in nearly nine in ten companies (89%). Other key stats from the

Telenor hits GDPR success after partnering with Wiraya on campaign to win consent

London, UK, 22 May 2018 – Ahead of the GDPR deadline this Friday (May 25), Telenor Sweden,  a Scandinavian multinational telecommunications company, have seen market leading results for GDPR Consent, working with Wiraya , a managed mobile customer activation firm, to ensure future compliance and improved customer experience. As part of an ongoing campaign to seek GDPR consent from customers, Telenor Sweden has already achieved significant success; “Through Wiraya Consent we reached over 96,7% of our customers with the info about

European Commission awards Wiraya €2m to stimulate artificial intelligence innovation in Europe

London, UK 13th February 2018: Wiraya, which develops a Managed Mobile Customer Activation software, has been awarded €2 million in innovation grants by the European Commission, for the development of Wiraya Activation Intelligence (“Wiraya AI”). The contribution will enable further development, validation and optimization of Wiraya’s artificial intelligence software to help Europe’s mobile operators improve customer value for their subscribers, and thereby customer loyalty. The new functionality, Wiraya AI, automatically creates interactive voice and text communications, which allows

Wiraya Solutions recruits Max Emilson from Klarna as responsible for Global Sales.

The fast growing marketing tech company in Sweden, Wiraya Solutions, continues to expand internationally and recruits Max Emilson as responsible for Global Sales. Max Emilson, previously VP Global Partnerships at Klarna, has since 2010 had a key role in expanding and scaling up sales at Klarna. “We are incredibly proud of Wiraya's latest addition Max Emilson, as we are in a phase of substantially expanding our business, both in Sweden and internationally. His vast experience in successfully expanding Klarna’s sales organization will bring tremendous competence and inspiration to

Black Type signs with Wiraya, to activate new customers and reward loyalty

London, United Kingdom, 31st of January 2018:  Working with Black Type's brand ambassador, respected journalist and former professional footballer David Preece, Wiraya will target registered and lapsed players with custom activation and customer loyalty messages. Black Type joins a growing portfolio of leading iGaming brands using Wiraya's Mobile Customer Activation solution  , to generate the optimal blend of voice, text and mobile messaging to inspire action from players. David Preece, Head of Media and Communications at Black Type, said '

Fantasino choose Wiraya to improve conversion rates in the challenging player activation process

Stockholm, Sweden, 3d of January 2018: Wiraya, the market leader for mobile customer activation, today announced its latest agreement with Fantasino, to increase player activation. Using Wiraya’s technology Fantasino will be able to significantly increase conversion rates and build customer loyalty, by specifically targeting registered and lapsed players with bespoke activation/re-activation messages, at the right time and in the right channels, automatically. Andrés Blanco, Co-Founder/ Operations Manager of Fantasino, said “With Wiraya Mobile Customer Activation we can offer our

Casino Cruise choose Wiraya to boost player activation through Mobile Customer Activation

Stockholm, Sweden, 19 of December 2017: Wiraya, the market leader for mobile customer activation, today announced its latest long-term agreement with Casino Cruise (part of Genesis Global Ltd). Using Wiraya’s customer activation technology Casino Cruise will be able to significantly increase conversion from new customer registration to first deposit and reactivate lapsed players. With Wiraya’s solution, Casino Cruise can now specifically target registered and lapsed players with the right message, at the right time and in the right channels, automatically. Idan Levy, COO at Genesis

13 million households unaware they could be on worst-value energy tariffs

As Ofgem moves towards a regulatory crackdown  on the standard variable tariffs two-thirds of households are on, findings from mobile customer activation provider, Wiraya, have shed new light on the state of affairs between utilities providers and consumers. Of the 66% of UK households Ofgem estimates are on worst-value tariffs, just 17% are actually aware of it according to the study of 2,000 residents. Similarly, 65% of respondents expressed they either hadn’t heard of

How Artificial Intelligence builds real relationships & increases customer retention

Stockholm, Sweden, 3 of July 2017: Wiraya, the market leader for mobile customer activation, is presenting how Artificial Intelligence builds real relationships & increases customer retention at World Gaming Executive Summit 2017. Following the success of its 10th anniversary edition and returning to the stunning W Hotel in Barcelona, on 4-6 July, the World Gaming Executive Summit will bring together over 80 expert speakers to debate and discuss the future growth and innovation in gaming, providing new ideas for online and offline gaming innovation. Tom Stenius, VP Product & Analytics

Wiraya expands partnership with Wunderino to further improve player activation rates

Stockholm, Sweden, 15 of June, 2017: Wiraya, the market leader for mobile customer activation, today announced its latest agreement with Wunderino to expand their cooperation into player activation. Having delivered notable results in converting both new and re-activating lapsed players, Wiraya has been entrusted by Wunderino to implement a communication program that target players who never make a second deposit. Using Wiraya’s customer activation technology Wunderino will be able to significantly increase player activation and build customer loyalty, by specifically targeting first

The Queen’s speech: Helen Mirren voted favourite voice for automated calls

London, UK, 1 June 2017 – Two online surveys of over 2,000 consumers released today by marketing technology company Wiraya , in partnership with YouGov, reveal Helen Mirren as the celebrity voice most people would like to hear from on a businesses’ automated voice call system. The actress was selected by almost a fifth of respondents (17%), followed by Ewan McGregor (11%) and Tom Hardy (9%). Companies are betting big on voice with new services such as Alexa, Siri, Cortana and Watsonincreasingly promoted by brands and adopted by consumers. The surveys revealed

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