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Wolverine introduces Lorin Paley as 2014 Guardian Project Ambassador

Wolverine, the maker of dependably rugged boots since 1883, is pleased to introduce Lorin Paley as the 2014 Ambassador of the Wolverine Guardian Project . The program is a partnership between the brand and people who work outdoors, dedicated to guarding, protecting and serving the outdoors so that others can continue to explore and enjoy it. The project aims to highlight the valuable work these Guardians do and achieve a deeper understanding of the specific product needs of those serving in these demanding positions. Wolverine has selected 21-

WOLVERINE OPENS PERMANENT COMPANY STORE IN NEW YORK’S NOLITA

Wolverine opens the doors of a permanent location following a successful pop-up shop last fallWolverine, the maker of dependably rugged boots  since 1883, has opened a permanent store in New York’s Nolita at 254 Elizabeth Street. The new location follows the successful New York pop-up venture in fall 2012, and will again offer a curated selection of goods that share Wolverine’s commitment to quality, heritage and craftsmanship. “The success of the Wolverine Company Store pop-up shop exceeded our expectations and made it an easy decision to open a permanent

Wolverine launches the Guardian Project, introduces wildland firefighter Garth Levin as 2013 Ambassador

Wolverine, the makers of dependably rugged boots since 1883, is pleased to introduce the Wolverine Guardian Project  and firefighter Garth Levin as 2013 Ambassador. The program is a partnership between the brand and people who work outdoors and are dedicated to guarding, protecting and serving the outdoor spaces on which communities depend. The goal of the partnership is to achieve a deeper understanding of the specific product needs of those serving in these demanding positions. Wolverine has partnered with more than 50 passionate

WOLVERINE TO OPEN PERMANENT COMPANY STORE IN NEW YORK’S NOLITA

Following a successful pop-up shop last fall, Wolverine announces a permanent New York location Wolverine, the maker of dependably rugged boots  since 1883, today announced it will open a permanent store in New York’s Nolita. Located at 256 Elizabeth Street, the store will open at the end of July and will offer a curated selection of goods that share Wolverine’s commitment to quality, heritage and craftsmanship. The new store comes on the heels of Wolverine’s successful New York pop-up shop venture in fall 2012. “The Wolverine Company Store

Wolverine Brand announces its support of the Wolverine Foundation

Rockford, Mich. (March 19, 2013) – Wolverine Brand, the makers of authentic outdoor and work boots , shoes and apparel since 1883, is supporting The Wolverine Foundation, a non-profit organization comprised of wildlife scientists with a common interest in the wolverine. The brand’s funding is vital to The Wolverine Foundation and supports continued research projects and awareness programs. “The primary goal of The Wolverine Foundation is to elevate the wolverine’s management status through public information, and we recognize the need for coordinated,

WOLVERINE OPENS FIRST POP-UP COMPANY STORE IN NEW YORK’S NOLITA

NEW YORK, NY (September 12, 2012): Wolverine, the maker of dependably rugged boots since 1883, has opened a new pop-up shop at 242 Elizabeth Street in New York. The store, which will stay in place until late February of 2013, offers a curated selection of goods that share the Wolverine commitment to quality, heritage and craftsmanship. In addition to the full men’s and women’s collections of Wolverine 1000 Mile and Wolverine No. 1883 (including the brand’s collaborations with Samantha Pleet and Filson), the store will showcase items from other brands including Filson, Tellason denim,

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