Is there a Future for Advertisers?
“There is little question that advertising or whatever we’re going to call the field in the future will change. The signs are too clear to ignore.”Automation. Big data. Mobility. Transparency. As the world of mass advertising shifts rapidly to meet individual consumer needs and wants, advertising experts are asking, will it sustain itself? What is the future of advertising? Northwestern University professor, Dr. Don Schultz, writes a compelling, precinct article, titled, “The Future of Advertising (or Whatever We’re Going to Call It) (http://tandfonline.com/doi/full/10.1080/00913367.2016.