“I use it”: LIQUI MOLY launches nationwide advertising campaign
“Real people with something real to say” – oil manufacturer’s biggest advertising investment in North America to dateFebruary 2017 – “I use it” is the slogan of the advertising campaign being launched by oil and additive specialist LIQUI MOLY in the USA and Canada. The focus is on garage owners and their experience of LIQUI MOLY. “We show real people with something real to say”, says Sebastian Zelger, responsible for LIQUI MOLY’s North American trade.LIQUI MOLY is deliberately doing without celebrities as testimonials. “We want to provide a platform for these everyday heroes,” says Zelger.